TRANSMEDIA STORYTELLING FOR LOCAL ICH

Erasmus+ CLICHE pulls media together for a deeper, longer, lasting impression and memorability, creating a value chain for the regions of the programme.

WHAT IS TRANSMEDIA?

ERASMUS+ CLICHE TRANSMEDIA STORYTELLING I

ERASMUS+ CLICHE TRANSMEDIA STORYTELLING II

Erasmus+CLICHE and the students of the1st Lyceum of Levadia present an animated traditional song about love called ‘I kissed red lips’

I kissed red lips

and my lips were painted red

And removing the kiss on the scarf

the scarf was stained red

And I washed it in the river

and its waters turned red

And the edge of the sea was turned red

and the middle of the ocean

Down came an eagle to drink water

and its wings were painted red

And half the sun was painted red

and the full moon

A presentation of the bell-making craft in Amfissa, Greece

In the Hellenic TV and Radio ident, we can listen to the sound of bells made in Amfissa.

PRESENTATION: BELLS AND THEIR NAMES & USAGE

A digital poster about a sandal painting workshop in Greece

Erasmus+ CLICHE with 1st General Lyceum presents the flipbook

‘Every Sandal Tells a Story’

Artisans and highly skilled local craftsmen use traditional, centuries-old techniques and artinasal aesthetic.

#WhereIsClicheToday #LeaveWithAStoryNotJustASouvenir #ClicheStories

Cotton Stories QUIZ

How much do you know about cotton? Do the QUIZ to find out.

A digital poster about picking mountain tea on Mount Parnassus in Viotia. In Greece there are around 400 different herbs, with mountain tea being the most popular and the most widespread Greek herb. It has antimicrobial, anti-inflammatory, antioxidant properties and strengthens the immune system. It is also rich in iron.

A POSTER

ICH inspires designers to create special collectibles for the Anniversary of the 200 years of the Greek Revolution

A skillful artisan of Greek traditional Evzone costumes

A PRESENTATION ABOUT THE CREATIVE USE OF ICH:

HANDICRAFTS AS AN ART AND A NATIONAL BRAND

Traditional yarn spinning by hand using a drop spindle

‘Η ρόκα και το αρδάχτι”

CLICHE FACEBOOK

THE GREEK MASCOT SPECIALLY CREATED FOR THE ERASMUS+ PROGRAMME AND OUR TRANSMEDIA STORIES

Stories rich with heritage

Bird motifs in Greek embroidery can be found in traditional costumes as well as, in other arts and crafts, such as architecture, ceramics, and jewelry-making, and in household objects of everyday use.

They symbolize good luck and good news, or the aversion of bad luck and their meaning is easily identified by all members of the community. They may also represent the spirit world. They are messengers from heaven, the sky and the sun gods.

The partridge (perdika) is seen as a symbol of wellbeing and good health and can also represent the innocence of the new bride. The parrot carries messages between separated lovers. The peacock symbolizes the resurrection in early Christian times and is also considered a Byzantine motif used to fend oﬀ bad luck.

Historically speaking, the long and turbulent history of Greece has left a visible legacy in its embroidery designs which have been influenced by Venetian, Genoese and Frankish rule.

A PRESENTATION ABOUT THE CREATIVE USE OF ICH:

Non-Wood Forest Products And Crafts: truffles, aromatic and medicinal plants, pine nuts, cork, resin, mushrooms, berries, essential oils, honey, silk cocoons, etc

AN ADVERTISEMENT ABOUT THE GREEK WINE RETSINA

RETSINA: A UNIQUE WINE, FLAVORED BY PINE RESIN,

PRODUCED IN GREECE AND BOEOTIA

The EU treats the name “retsina” as a protected designation of origin. The addition of fresh, aromatic resin in wine is an oenological practice that redefines retsina wine as an ICH tradition in Greece. Our region Boeotia produces a lot of resinated wine.

DO THE QUIZ TO FIND OUT MORE ABOUT RETSINA

FOOD HERITAGE STORIES: RETSINA THE GREEK WINE

Trahanas: the Greek comfort food

Every year in August Grandma Maria prepares trahana. It is made of crushed wheat and fresh goat milk that has been left to become sour and thicken. It makes tasty soups or pies/pites. It is also used in gourmet recipes.

NATURE HERITAGE STORIES

A poster presenting the semi- marathon race in Levadia by the river and the gorge. Athletes who take part, get to know the nature of the place, the myths, etc