A well-known fact is that globalization has an impact for every EU citizen with implications at an economic, social and individual level. Cultural activities on the other hand, maintain, strengthen and support regional and local interests against globalizing effects and radiate, besides continuity and stability, a kind of genuine local spirit and a general sense of security. Through our project, we want to make students and the wider community aware of what they can be proud of emphasizing. As a first step, students research and inventory their local ICH and safeguard it in a wiki inventory. This provides a multilingual platform through which schools and the wider communities can highlight their local ICH and learn about the ICH of the other partner countries and communities of the CLICHE project. Being confronted with other cultures and mindsets and understanding the difference between ‘ours’ and ‘theirs’ helps students and communities to make the raison d’être of their own cultural heritage visible. As education has an important role in safeguarding ICH, transferring it to the next generations, CLICHE partner schools also

1. prepare blended educational packages around the topic ‘Education for Sustainable Development’ that integrate ICH into the teaching of different subjects and extra-curricular activities using an interdisciplinary approach,
2. organise fairs and talks with ICH experts to draw the attention of the whole school and the wider community, raise involvement and encourage conservation ethic, taking into account the ICH of immigrant students and communities.

Next, project partners create vision and mission statements concerning the safeguarding of their local ICH and SWOT analyses considering strengths and weaknesses in order to valorize their immaterial cultural capital. Then, CLICHE students, using their skills and talents and mimicking the real world, generate ideas about startups, apps or virtual enterprises that capitalize on the exploitation of their ICH. Associated partners in each country can help schools in this effort. A students’ conference hosted by Cyprus partner school will showcase students state-of-the-art ideas to a European audience. Afterwars, partner schools communicate the intangible unique selling points (USPs) of their region through transmedia storytelling, that is, digital stories, questionnaires, QR codes, hashtags, video games, web comics, etc., thus, becoming curators of a gallery and ambassadors of their local ICH. They disseminate their work in social media or display it in paper or online portfolios. Last but nor least, Erasmus+ CLICHE programme creates a unique cultural route. Focusing on artisans and endagered crafts of their local ICH, students from partner schools develop a cultural route that connects their 6 cities/countries starting from Cyprus in the south and ending in Estonia in the north, in order to celebrate their common European identity and promote sustainable cultural development.

A multiplier event organized by the coordinator of the programme in Levadia, Greece concludes the programme. Teacher coordinators and students in the role of ICH ambassadors, present the results of their research and the innovative tools they used for safeguarding and using ICH sustainably. Tradition bearers and practitioners, producers and entrepreneurs (SMEs), Local/Regional Authorities and people from the wider community will have the chance to participate too.